Agency : Adtract
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : George Demetriou
Compositing and Motion Design : George Demetriou
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : George Demetriou
Compositing and Motion Design : George Demetriou
Project: Weatherford Paperless Booth at Adipec 2015 THE ABU DHABI INTERNATIONAL PETROLEUM EXHIBITION & CONFERENCE
I led the digital experience design for the booth, transforming physical collateral into an intuitive, interactive iPad interface. My core responsibilities included:
UI/UX & Layout: Designed the end-to-end iPad interface, establishing the visual hierarchy and user navigation flows.
Asset Creation: Developed all UI elements, including custom button states, interactive components, and cohesive brand assets.
Motion Design: Created custom animations and transitions to provide visual feedback and enhance the interactive user journey.
Technical Implementation: Collaborated directly with the programming team, defining the interactive logic for every user step and delivering optimized, build-ready assets to ensure flawless integration.
