Client: Abu Dhabi Ministry of Environment and water
Agency : Adtract
Creative Direction : Yangos Hadjiyannis
Art Direction : George Demetriou
Graphic Designer : George Demetriou
Agency : Adtract
Creative Direction : Yangos Hadjiyannis
Art Direction : George Demetriou
Graphic Designer : George Demetriou
Project: UAE National Environment Day Campaign (Abu Dhabi)
For this campaign, I was tasked with creating high-impact visual communications for print, including posters and large-format billboards for the event in Abu Dhabi. My core contributions included:
Research-Driven Conceptualization: Conducted extensive historical and technical research to anchor the design in authentic Emirati heritage. I drew inspiration from traditional navigation methods, historic temperature-control architecture (such as wind towers), and ancient plant-watering systems to create a visual narrative that honored the environment.
Visual Storytelling: Designed campaign billboards using a compelling "before-and-after" narrative. This approach visually demonstrated the positive impact of sustainable practices, transforming complex environmental concepts into accessible, high-visibility messaging.
Print & Large-Format Production: Managed the design pipeline for diverse formats, ensuring that the imagery maintained its impact and clarity from small-scale posters to massive city billboards.
