The campaign name "Innovations of the past" short animation played at the opening ceremony at Masdar City Abu Dhabi.
Client: Abu Dhabi Ministry of Environment and water
Production : Adtract
Creative Direction : Yangos Hadjiyannis
Art Direction : George Demetriou3d Model iPad wall : George Demetriou
3d Motion Designer / graphics / video editing : George Demetriou
Copy/Script : Yangos Hadjiyannis
Production : Adtract
Creative Direction : Yangos Hadjiyannis
Art Direction : George Demetriou3d Model iPad wall : George Demetriou
3d Motion Designer / graphics / video editing : George Demetriou
Copy/Script : Yangos Hadjiyannis
Project: UAE National Environment Day Installation
I led the technical and creative execution for this complex, large-scale interactive installation. My core responsibilities included:
3D Design & Visualization: Engineered the custom 3D structural design for the physical installation, which synchronized multiple iPads and a central television into a unified, high-impact video wall.
Motion Graphics & Content Creation: Designed and produced all animated visual content, specifically mapped to function across the multi-screen array and the central interactive iPad.
Interactive System Design: Defined the spatial layout and interactive user experience, ensuring a seamless flow between the peripheral screens and the central touch-point.
Technical Integration: Collaborated closely with the programming team to bridge the gap between complex hardware synchronization and fluid, interactive content delivery.
Project: UAE National Environment Day Animated Film
I spearheaded the production of the 3D animated film featured in this campaign, overseeing the project from initial concept to final delivery. My core responsibilities included:
Creative Direction: Defined the visual tone and narrative arc, ensuring the film effectively communicated the environmental message.
Scene Development & Art Direction: Conceptualized all scenes, establishing the artistic style and environmental design.
3D Production: Managed the end-to-end 3D workflow, including modeling, animation, and rendering of all film sequences.
Post-Production: Executed the final editing and compositing to create a cohesive, high-impact cinematic experience.
