Project: Cyprus Organ Donation Promotional Campaign
I directed the creative production for this vital awareness campaign, overseeing both the promotional video and the supporting print collateral. My core contributions included:
Creative Direction & Identity: Established the visual language by developing a cohesive style frame and color palette, ensuring all materials were sensitive, impactful, and aligned with the campaign’s objectives.
Narrative Planning: Drafted the storyboard to structure the emotional journey of the video, ensuring the script was communicated with clarity and empathy.
Full-Cycle Asset Production: Executed the entire visual pipeline, including all custom illustrations and motion design for the video, alongside the design and layout of the print materials.
Post-Production & Audio: Managed the final assembly of the video, including professional editing and sound design to create a polished, resonant final product.
Storyboard
