Target group all ages.
Client: Dubai Municipality - My City My Environment campaign
Agency : Adtract
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Agency : Adtract
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Project: Interactive Recycling Installation (The Dubai Mall & Regional Malls)
I was responsible for the end-to-end design and creation of all visual assets for this high-traffic interactive gaming installation. Designed to educate the public on the necessity and benefits of recycling, the installation turned a complex environmental mission into an engaging, hands-on experience. My core contributions included:
Visual Game Asset Creation: Designed and produced all in-game graphics and animated sequences. The aesthetic was tailored to be visually compelling enough to capture the attention of busy mall-goers, effectively drawing them into the interactive experience.
Educational Narrative Integration: Translated complex recycling processes and environmental benefits into clear, intuitive visual cues within the game. This ensured that players could quickly grasp the positive impact of their actions on both the environment and society.
Large-Scale Interactive Strategy: Developed visual content optimized for a multi-screen environment across major retail locations, including The Dubai Mall. The design focused on creating a seamless connection between the user's interaction and the high-resolution, synchronized visual output.
User Engagement: Engineered the visual language to bridge the gap between abstract environmental data and a fun, rewarding gameplay experience, ensuring the message was not only delivered but also retained by the public.
