Client: Dubai Municipality
Agency : Adtract
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Project: Dubai Municipality – Waste Management Event
I spearheaded the creative vision for this project, conceptualizing a narrative that visualized the recycling process to align with the "My City, My Environment" campaign. My core contributions included:
Conceptualization & Art Direction: Developed the initial sketches and creative strategy, ensuring the visual execution strictly adhered to the campaign’s established brand colors and guidelines.
Storyboarding & Collaboration: Led the development of the storyboard in collaboration with the design team to ensure all narrative goals were met.
Advanced Motion Design: Executed the final animation, utilizing custom physics-based simulations in After Effects to achieve a fluid, tactile quality in the motion work.
Production Execution: Managed the transition from concept to final animation, ensuring a high-level finish that reflected the campaign’s environmental mission.
Movie Stills
