Client: Dubai Municipality - My City My Environment campaign
Agency : Adtract
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Creative Director : Yangos Hadjiyannis
Art Director : George Demetriou
Graphic Design : Oka Okoshko, George Demetriou, Eman Hassan
Compositing and Motion Design : George Demetriou
Project: Dubai Municipality "MyCity MyEnvironment" Explainer Video
I led the production of the campaign explainer video, translating the project script into a cohesive visual narrative. My core responsibilities included:
Creative Direction & Script Analysis: Analyzed the campaign script and collaborated with the design team to storyboard and conceptualize scenes that effectively illustrated the campaign's actions and core message.
Motion Design & Animation: Executed the full motion graphics package and character/element animation, bringing the campaign visuals to life.
Post-Production: Managed the video editing and sound design, ensuring a seamless flow and an engaging auditory experience that aligned with the campaign’s goals.