Project: Alternative Dispute Resolution (ADR) Explainer
I served as the Creative Director, establishing the visual foundation and overseeing the production pipeline. My core responsibilities included:
Creative Direction & Visual Strategy: Defined the project's visual language and aesthetic, ensuring the final output was cohesive and impactful.
Storyboarding & Style Development: Created rough storyboards and precise style frames to guide the visual narrative and set the artistic tone.
Production Management: Prepared all necessary design systems and technical references, providing the illustration and animation teams with a clear roadmap to ensure the final result matched the established creative vision.
Logo design_ADR
Campaign poster_format A4
